Ongoing & Completed
To uncover the mysteries of human behavior, AC-DC carries out trailblazing naturalistic studies. The study domains vary, but the majority are either driving or knowledge work studies, revealing how people interact with the two most widely used machines, that is, cars and computers.

Comic Science

FIGURE 1: P1-INT1


Early in the deadline process, the participant uses his hand as a drawing board, while looking at the developing manuscript. Note the absence of pen and paper. On his desktop, you see the laptop, his smartphone, a water bottle, and his coffee. Scene rendered from a camera filming from the ceiling (Operational Theater cam).

FIGURE 2: P1-INT2


Late in the deadline process, and as difficulties mount, the participant is increasingly touching his face and appears to be drawn into deep thinking. He rarely types. Scene rendered from a camera filming from the ceiling (Operational Theater cam).

FIGURE 3: P1-INT3


A day after the deadline, the participant is back to his routine, answering emails and preparing his class notes. His interactions feature very few thinking pauses, a lot of typing, and a neutral face. Smartphone, coffee, and water are the only constants. Scene rendered from a camera filming from the ceiling (Operational Theater cam).